Here’s more information about the social media, content, and influencer marketing services I provide. I’ve tried to keep it simple, so if there’s anything else you’d like to know please email me at alice[at]thejoyfulweb.com
This is usually my first port of call. I’ll look at how your social channels are performing, work out where things need tweaking, and find out which posts have been most successful for you.
I’ll research what your competitors up to on social media, what’s working for them, and spot opportunities to set your brand or business apart.
Strategy & planning
I’ll work with you to create a social media strategy and plan of action that gets the right message across, showcases exactly what you have to offer, builds genuine relationships with your target audience, and helps achieve your business goals.
Wherever the gaps are in your social media knowledge, I’ll deliver training to your team and make sure they know everything they need to know to put your plan into action.
Extra support & guidance
Whether it’s helping to write your first social posts, support with community management for the first few months, or to help you with recruitment to build your social media team, let me know what you need – if I can’t help, I’ll put you in touch with someone who can.
I’ll start by looking at what content you already have on site, find out what’s been most popular, and suggest ways your existing content can be improved.
It’s helpful to look at what content your competitors are publishing and what’s working well for them – this helps you spot opportunities for you to fill the gaps or improve on what’s already out there.
I’m experienced in leading content workshops with teams to come up with ideas that everyone loves and that will deliver real value to your customers.
Strategy & Planning
I’ll work with you to create a content strategy and plan of action that’s focused on meeting your customers’ needs. I don’t do meaningless content – so together we’ll focus on creating shareable content that educates, inspires, and entertains.
I can support with creating content such as blog posts, articles, and downloadable guides. I also have experience working with some fantastic freelance copywriters, designers, podcasters and video producers to take your content to the next level.
I know where to find influencers that are right for your brand, support you in building relationships with them, and can work with you to get coverage through product reviews, content collaborations, competitions, VIP events, and more.
Image by Adam Onishi