There are plenty of ways I can help you with your social media marketing, depending on where you’re at. If you’re completely new to social that’s fine – I’ll help you get your chosen channels set up, optimised with the right information, provide best practice guidelines, and deliver training wherever and whenever it’s needed.
If you’re already up and running on social media, I’ll start by making sure your social channels are working as well as they could be, make recommendations to increase engagement, get your content seen by more people, and grow your audience. I’ll also look at what your competitors are doing – not to steal their ideas, but to spot opportunities for you to stand out.
Once your channels are looking great and working well, we’ll work together to create an easy-to-follow social media strategy and plan that’s focused on achieving your purpose. If you need help to put the plan into action I can do that too, or I can support and train your in-house teams to deliver what you need.
I’m sure you’ve heard it before, but great content is key to a successful online presence. Content can be anything from weekly blog posts, articles, and downloadable guides to interactive games, videos, or podcasts. By creating content that delivers real value to your target audience you’ll build trust in your brand, products, and services.
Of course, adding regular content to your website is great for improving your search engine visibility, but I’ll work with you to think beyond creating content that’s focused on keywords – starting with your customers.
I’ll support you in coming up with ideas (which can be over a coffee one-to-one or in a content workshop with your whole team), building your content strategy and plan, competitor research, content creation, and promoting your content online to make sure it gets seen by the people you want it to.
Influencer marketing is a brilliant way to get your brand talked about online, send traffic to your website, and increase sales. In the smallest nutshell, influencer marketing means working with individuals or organisations that complement your brand and have a similar target audience.
Influencers fall into a few categories including “high-powered” social media users, bloggers, journalists, celebrities, charities, or brands – the common thread is that they have a large, established audience of their own. Some influencer marketing you’ll need to pay for, some you won’t, but you WILL need to offer something of value.
By working with influencers who are already popular with and trusted by the people you want to connect with, you’ll build positive associations, valuable relationships, and get your name known by people who are likely to become your customers.
Image by Adam Onishi