My name is Alice, and I work with purposeful brands who want to connect with their customers and audiences in a genuine way. I’m not about in-your-face promotion, or creating meaningless, keyword-stuffed content to boost your search engine rankings. Instead, I’ll work with you to develop an audience-driven social media and content strategy that you believe in and get excited about. You might be passionate about providing free resources to make life easier for your clients, creating awards that give something back to your industry, or entertaining and delighting people with clever, interactive campaigns.
Above all, I want working with me to be a joyful experience. You can count on me to be positive, never to baffle you with jargon, and to care about your business as much as you do.
I’m an experienced social media and content marketer with both in-house and agency experience up to senior management level. I’ve led organic and paid social media strategy and campaign delivery for a variety of industries including finance, pharmaceuticals, automotive, sports, energy, fashion, cosmetics, travel, and insurance. I am confident managing and overseeing each stage of project delivery including pitching, budgeting, resource planning, insight and research, campaign design, delivery and reporting to ensure the highest standards and application of up-to-date knowledge. I have experience with measurement and monitoring tools such as Simply Measured and Brandwatch to create data-driven strategies that meet customer needs. I’ve also acted as an agency spokesperson for social media, contributing regularly to leading industry publications including eConsultancy, Marketing Week, and Campaign.
If you want to check out all my credentials, connect with me on LinkedIn.
Associate Director of Social Media & Outreach at international digital marketing agency Jellyfish
Social Media & Content Manager for retail marketing agency Leapfrogg
Head of Content for MoneySupermarket Deals & Vouchers
Awards my work has won
Niche Marketing Campaign of the Year Winner at the Insurance PR and Marketing Awards 2016
Marketing Campaign of the Year Finalist (Award of Commendation) at the Online Retail Awards 2014
Best Use of PR in a Search Campaign Winner at the European Search Awards 2014
Articles I’ve been featured in
Social media in 2017: What do the experts predict? – eConsultancy
What were the biggest social media trends of 2016? – eConsultancy
What the hell is going on with Twitter? – eConsultancy
Why P&G is moving away from targeted Facebook advertising – Marketing Week
Image by Adam Onishi